A collective gathering for brands, influencers, publishers, and agencies shaping how people discover, trust, and buy products.
Wednesday, October 28, 2026
New York City
About
Where Creator Commerce Comes Together
This event is a brand-led day for candid conversation, useful ideas, and a clearer view of what is working today and where the industry is going next.
This Year’s Theme
Human-Made
In a world full of content, people still trust people. Influencers and publishers bring taste, perspective, and credibility to the recommendations people act on. Human-Made is a reminder that behind every trusted recommendation is a real point of view.
Why attend?
Better Conversations and Better Connections.
The room is intentionally small and brand-led, giving the right people time to meet, compare notes, and explore what they can build together.
Brands
Meet influencers, publishers, and agencies who could become your next partners, while hearing directly from the people who shape consumer trust.
Influencers & Publishers
Meet brand and agency teams looking for strong partners and create relationships that can lead to your next opportunity.
Agencies
Meet brands, influencers, and publishers in one room, and create relationships that can lead to new clients and stronger partnerships.
What to Expect
A Full Day of Ideas and Connection
Experience panels, presentations, and conversations with people working across the industry. Between sessions, there will be time to meet new people, enjoy live art and music, and take in the Human-Made moments throughout the space.
9:45 – 10:30 AM ET
Check-in & Networking
10:30 – 10:50 AM ET
Welcome to Creator Commerce Collective
Levanta co-founder and CEO Ian Brodie will welcome attendees and open the day covering trends and findings of how the creator commerce industry is rapidly changing. He will explore the growing influence of creators and affiliates, the forces shaping the market, and the opportunities ahead for brands and the broader ecosystem.
Speaker:
Ian Brodie, Co-Founder and CEO at Levanta
Ian Brodie, Co-Founder and CEO at Levanta
10:50 – 11:20 AM ET
Special Guest
11:20 – 11:40 AM ETDuration 15-20 min
Break
11:40 – 12:15 PM ET
The Convergence of Retail Media, Affiliate and Creator Commerce
Retail media and affiliate marketing have traditionally played different roles. One monetizes shoppers already on a marketplace. The other brings shoppers in. But those lines are starting to blur as marketplaces look for new sources of demand, publishers diversify where they send traffic, and brands invest across more places to sell.
12:15 – 1:00 PM ETDuration 45 min
Lunch
1:00 – 1:35 PM ET
Where does shopping start now?
People are discovering products across creators, publishers, social platforms, Reddit, AI, search and retail sites, often moving between several before making a purchase. The place that introduces someone to a product, the source they trust and the place they ultimately buy are no longer necessarily the same.
During this session, panelists will examine how product discovery is changing and where influence over purchasing decisions is moving. They’ll discuss how brands are adapting, how publishers are responding to shifts in discovery, what agencies are seeing across clients, and how creators, platforms and retailers are reshaping the path to purchase.
1:35 – 2:10 PM ET
The Halo Effect and Business Value of Creator and Publisher Content
Creator and publisher content can drive more than clicks and sales. It can shape brand awareness and trust, improve discoverability across social platforms and search, and influence how brands appear in AI-generated answers. Some of that impact is easy to measure. Some of it shows up over time and sits outside traditional attribution
2:10 – 2:30 PM ETDuration 15-20 min
Break
2:30 – 3:05 PM ET
The First Sale Isn’t the Full Story
Creator and affiliate programs are often judged by the first sale they drive. Revenue, commission, margin and ROAS all matter, but if creators are bringing new customers to a brand, that first purchase only tells part of the story. What happens when you account for what that customer spends over time? And should that change how much brands are willing to invest to acquire them?
This session brings brand leaders together to share how they think about creator-driven customer acquisition, lifetime value and repeat purchase. We’ll get into how those signals affect CAC, commissions and paid placements, what brands can learn from new-to-brand data, and how they make the call when that data isn’t available.
3:05 – 3:40 PM ET
Rethinking How Creator and Affiliate Teams Are Organized
The way many creator and affiliate teams are organized no longer matches the way the work gets done. Brands are managing partnerships across marketplaces and storefronts, creators and publishers are sending shoppers to more places, and responsibilities that once sat neatly within one channel increasingly touch multiple teams.
3:40 – 3:55 PM ET
Closing Remarks
Levanta Co-Founders Ian Brodie and Rob Schab will close Creator Commerce Collective by reflecting on the conversations and ideas that emerged throughout the day, the questions the industry is still working through, and what comes next for the creator commerce ecosystem.
4:00 – 6:00 PM ET
Cocktails & Commerce
As the day moves into the evening, Creator Commerce Collective will take over the space with intimate live music from accomplished artists who have performed alongside Grammy Award winning talent, with unexpected performances unfolding throughout the night.
In keeping with the spirit of Human Made, the evening puts real people and live performance at the center of the experience. Come for the music, stay for the people and keep an eye on what’s happening around you. Some things are better experienced in person, even if they inevitably end up on camera.